Adidas, Nudie Jeans, H&M, VF Take 2025 Recycled Polyester Challenge – Sourcing Journal
Textile Exchange and the Fashion Industry Charter for Climate Action have launched a joint initiative to stimulate further market movement towards the adoption of recycled polyester (rPET) and the reduction of greenhouse gases (GHGs). ) associated.
With 85 brands and suppliers already engaged, the 2025 Recycled Polyester Challenge aims to serve as an essential catalyst for change in the apparel and textile industry. The rPET Challenge calls on the apparel industry to commit to increasing the global percentage of recycled polyester from 45% to 17.1 million metric tonnes by 2025, from 14% today. The Challenge continues the successful acceleration that began with Textile Exchange’s 2017 Recycled Polyester Commitment.
The 2025 recycled polyester challenge asks brands to commit to the most ambitious adoption goal possible. High percentage rPET commitments from brands are essential to achieve the 2025 target of 45% recycled volume and to build critical mass to achieve an absolute share of 90% recycled volume by 2030, the groups said.
“Helly Hansen is committed to reducing its dependence on fossil fuels and its overall environmental footprint,” said Rebecca Johansson, head of sustainability and research and development at the Norwegian outdoor clothing manufacturer. “We recognize that the switch to the use of recycled raw materials is an important move towards this commitment and we are proud to be part of the founding cohort of this joint industry initiative.
Some of the other brands that have signed up to date include Adidas, Athleta, Aware (by The Movement), Banana Republic, Focus Têxtil, G-Star Raw, H&M Group, House of Baukjen, Inditex Group, Itochu Corporation Textile Material section, J. Crew, Lululemon Athletica, Madewell, Mantis World, Mara Hoffman, Moose Knuckles, Nudie Jeans, Outerknown, Pact, prAna, Reformation, Sympatex Technologies, Varner, VF Corp. and White + Warren.
“Since our first use of recycled polyester in 2005, we have embraced rPET in a big way, focusing on adopting 100% preferred fibers by 2025,” said Rachel Lincoln, director of sustainability at prAna. “By using recycled polyester, we not only create amazing, high performance clothing, but we reduce our dependence on fossil fuels and prevent plastic from ending up in landfills.”
According to Textile Exchange 2020 Preferred Fibers and Materials Market Report, polyester (PET) is the most widely used fiber in the garment industry, accounting for about 52% of the total volume of fibers produced globally. The clothing industry accounts for around 32 million tonnes of the 57 million tonnes of polyester used each year. Currently, only around 14% of this amount comes from recycled inputs, mostly from post-consumer PET bottles.
Today, mechanically recycled polyester from plastic water bottles makes up the vast majority of recycled polyester, but chemical recycling, textile-to-textile recycling and other innovative technologies will be needed to achieve this, have noted the groups.
Companies that engage in this initiative will be required to report their polyester consumption annually as part of the Textile Exchange Corporate Fiber and Materials Benchmark (CFMB) survey, which will track the progress of all participating brands towards the collective goal. All information entered into the CFMB is completely anonymous and aggregated among all participants in the annual report to show progress. Company information will never be selected and published without the request or explicit consent of the company. Brands are required to report once a year before the CFMB deadline, but they have the option of participating in the full benchmark in its entirety or only reporting polyester volumes.
“At Reformation, we’ve always taken a strong stance against sourcing conventional synthetics (also known as fossil-fueled fabrics),” said Carrie Freiman, Director of Sustainability at Reformation. “Participating in the rPET 2025 Challenge is aligned with our brand’s circularity and climate action commitments and is a great demonstration of cross-sector engagement for a more sustainable future.
Textile Exchange will report annually on the rPET 2025 challenge, using 2019 volume data as a baseline and with a view to fulfilling Textile Exchange and the Fashion Charter’s overall commitment to stay on track 1, 5 degree.
Textile Exchange is a global, non-profit organization that manages and promotes a suite of industry-leading standards, and collects and publishes critical industry data and information that enables brands and retailers to measure, manage and track their use of preferred fibers and materials. With an increasing number of members representing major brands, retailers and suppliers, Textile Exchange is accelerating the use of preferred fibers and increasing the adoption of standards and certifications in the global textile industry.
The Fashion Industry Charter for Climate Action is an industry-led, United Nations-organized initiative on climate change. Its mission is to drive the fashion industry to net zero greenhouse gas emissions by 2050 at the latest, in order to keep global warming below 1.5 degrees. The Fashion Charter provides a platform that enables collaboration between brands, retailers, suppliers, financial institutions and industrial bodies to identify and adapt climate solutions to lead the industry towards a future to 1, 5 degree.