NFTs enter the fashion industry with a tribute collection to late designer Alber Elbaz
Perhaps the rise of the non-fungible token (NFT) should come as no surprise; it has captured the minds of crypto-collectors and art lovers, and will soon make a name for itself among fashionistas.
After Paris Fashion Week closed earlier this week, fashion studio AZ Factory created a series of limited-edition organic cotton t-shirts to commemorate the late founder and designer – and former Lanvin creative director – Alber Elbaz, who died in April of this year.
The fashion industry bid farewell to the designer on Tuesday night to mark the end of Paris Fashion Week with an iconic tribute sending and closing parade, marking Elbaz’s influence on the fashion industry .
Entitled Love Brings Love, the parade presented by AZ Factory, attended by many personalities from the fashion world, took place in the monumental building of the Paris tourist office, the Carreau du Temple.
Some 45 fashion houses and their designers have contributed to a number of designs in honor of Elbaz to celebrate his vision with a tribute collection to forever immortalize his legacy and confirm that the brand will and can continue without him.
The collaboration between AZ Factory and SharpEnd to launch the T-shirt line with a unique NFT attached reflects Elbaz’s experimental nature and his fearlessness to try new things.
Laurent Malecaze, CEO of AZ Factory, said: “Alber was at the forefront of bringing technology into fashion.
There are five styles available in the collection, each designed with a quote from the late designer and his signature grosgrain ribbon embroidered on one of his hand drawn prints.
The T-shirts are also linked to their own NFT from an original Alber Elbaz design, although there are a limited number of NFTs produced for each shirt. NFT designs contain an original identification number to verify and track ownership, ensuring exclusive possession of the digital asset.
The NFT can be accessed by tapping the garment tag with a smartphone, which will guide the user to the Alber & Amigo membership platform – a digital experience and ongoing collaboration with Sharpend – where they can find themselves. connect to his profile to exchange the NFT.
Cameron Worth, Managing Director of SharpEnd, added: “It is a continued pleasure to collaborate with AZ Factory and inspire the luxury space, and I sincerely believe that this approach to NFTs finally provides a relevant use case. for technology in a way that befits Alber’s legacy as a true trailblazer.
A selection of Alber Elbaz NFT t-shirts will be available in store in The Drum’s new CornerShop tech space from mid-October, so visit to see the line in person.