Oakley Launches Golf Shirt Collection Aimed at Reducing Ocean and Landfill Pollution | Golf equipment: clubs, balls, bags
Previewed and inspired by the eco-friendly mission of the Waste Management Phoenix Open 2022, sunglasses brand Oakley has launched a line of polo shirts featuring innovative sustainable technology. As the textile industry continues to be a major source of environmental damage, more and more brands are adopting responsible production methods. However, CiCLO, the chemical additive incorporated into Oakley’s new Reduct line of polo shirts, is the first of its kind to be implemented in Oakley’s performance apparel and takes a new approach to tackling pollution.
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Unlike other sustainable methods, such as using yarn and materials made from recycled materials like plastic bottles, CiCLO focuses on an “end of life” solution to reduce long-term pollution. Additionally, the addition of CiCLO technology will have no impact on the performance of the garments when worn. Oakley Reduct polo shirts still look like your typical performance golf shirt that’s durable, moisture-wicking and full of stretch, but has a smaller footprint on the environment when you’re done.
Additionally, the range features Oakley’s Hydrolix performance system, which will keep you cool and dry throughout your day or round of golf. The Reduct polo shirt features a subtle geometric pattern and is available in black, white, yellow and green, inspired by the colors of waste management and it has become the biggest zero waste sporting event in the world.
“Oakley wants its golf shirts to be worn and used as much as the wearer wants to have that garment,” said Cheryl Smyre, CiCLO’s director of advanced materials. “So they will have the same performance as a traditional polyester over their useful life, but when that garment ends up in the environment, either in a landfill or in the form of polluting microfibers, it will biodegrade like a natural fiber. “
Oakley has incorporated more and more recycled materials into its golf lineup over the past few years, but wanted to take its sustainability efforts a step further to focus on where the materials end up once golfers have some. finished with the products. The Golf Collection is the company’s first to use CiCLO to reduce the amount of time coins sit in landfills.
Originally patented in 2016, CiCLO is an additive chemistry that helps synthetic materials like polyester and nylon biodegrade like natural fibers, like cotton or wool. According to Smyre, the technology aims to solve two major problems. The first being that while polyester is known as one of the most cost effective and durable performance fabrics on the market, it takes over 120 years to biodegrade, usually in environmentally harmful landfills. Second, when polyester garments are washed and cared for, they shed plastic microfibers that pollute our oceans and are nearly impossible to recover.
When added to a fabric, CiCLO becomes part of the molecular structure of unnatural materials like polyester in the production process. In turn, it transforms this material into one that can be digested by microbes in “end-of-life” environments, such as landfills, seawater, soil, and sludge.
“The CiCLO additive allows a garment, or a CiCLO microfiber that ends up in the environment, to biodegrade in three and a half to five years, compared to polyester, which takes 120 years or more to biodegrade” , said Smyre. . “We really don’t know [exactly how long] at this point because polyester was invented in the 1940s and is still around.
Technology has been particularly important in the development of sustainable PPE (personal protective equipment), as more than 8 billion tons of single-use masks and isolation gowns have already ended up in our environment.
Golf as a whole has a lot of work to do in the sustainability category, but every effort helps reduce the footprint of the game. When it comes to textiles and apparel, reducing consumption is the most sustainable practice, but if you are considering buying new pieces, paying attention to the fabric sourcing and biodegradability of the piece is the second most environmentally friendly option. Whether the fabrics are made from recycled materials or contain an additive that reduces the likelihood of ending up in a landfill in the next century, like CiCLO, golfers can contribute to a more respectful golf community in different ways. of the environment.
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