Snapchat to share ad revenue with content creators
Instant messaging app Snapchat is reportedly introducing a brand new feature where content creators can earn money from ads. Each time an ad is embedded in a content creator’s Snapchat Story, a certain percentage of the revenue will be shared by said creator.
This ad revenue feature will only be available to specific content creators called Snap Stars. Snap Stars are officially verified Snapchat accounts.
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According to reports, the app will use an algorithm that will calculate the frequency and views of Snapchat stories. The respective Snap Stars receive a certain reduction in ad revenue based on engagement and the reach of the content they posted.
Spotlight, a TikTok-like feature on Snapchat, has also come under the spotlight. Snapchat recently announced that it will pay out over $1 million to online influencers to create high-quality Spotlight content.
The company also said that in 2021, more than US$250 million was paid to Snapchat content creators for producing and promoting engaging content on the platform.
Reports suggest that this move towards sharing app monetization is an attempt to boost Snapchat’s popularity among daily users among competitors such as TikTok.