TENCEL™ speaks to the eco-consciousness of the textile industry and celebrates a milestone – WWD
Advancing the power of partnership, for TENCEL™, crystallizes in the continued empowerment of the textile trade in all its facets. Whether setting textile trends and setting milestones in supply chain transparency, or introducing new solutions for carbon neutrality and sustainability, TENCEL™, a leading fiber brand with a growing presence in retail, maintains its sphere of influence in the commercial space by investing in all corners of the industry as its partners collectively embrace and move towards environmental consciousness.
As TENCEL™ commemorates its three-decade milestone of providing high-quality, sustainable fibers for textile and homeware brands, the fiber brand has much to celebrate – and marking the occasion is its tagline “Feel Good Fibers Since 1992”, a tribute to the comfort, respect for the environment and the innovation of the fibers for which TENCEL™ is recognized worldwide.
TENCEL™ branded lyocell and modal fibers produced through eco-friendly processes from sustainably sourced wood and natural raw material, have redefined themselves as a consumer-focused ingredient brand – but in the business segment, TENCEL™ skillfully and continually evolves its production and sourcing strategies to drive the textile industry forward.
For 30 years, TENCEL™ has worked closely with business partners around the world to create sustainable products and fundamentally reduce industry’s burden on the environment, said Florian Heubrandner, Vice President Global Textiles Business at Lenzing. AG at Fairchild Studio. “These decades-long relationships are cemented by TENCEL™’s ongoing commitment to environmental responsibility. Going forward, we will continue to work closely with industry partners, suppliers, brands and NGOs to drive a positive impact across the industry landscape.
But a large part of its strategy is based on observing – and directing – textile trends. Heubrandner told Fairchild Studio, “One of the biggest trends, not just in the textile industry but for all businesses around the world, is the zero carbon agenda. Many fashion and textile brands are setting sustainability goals, introducing materials with low environmental impact and implementing sustainable production in their manufacturing processes. These actions are all aimed at responding to the major pollution problem in the textile industry.
Heubrandner explained that he has incorporated sustainability and carbon neutrality into his growth strategies and worked closely with different industry players and non-governmental organizations to help tackle the industry’s environmental impact.
“To work towards such a goal, our efforts to drive carbon neutrality began in 2020, when we introduced carbon-free TENCEL™ branded fibers for Lenzing’s textile brand. In 2021, we expanded our zero-carbon fiber portfolio with the launch of zero-carbon TENCEL™ branded fibers with REFIBRA™ technology to meet market needs for circular economy solutions in fashion,” said said Heubrandner. “These commitments demonstrate Lenzing’s goal to help the textile and nonwovens industry achieve true zero carbon and mitigate climate impact.”
And other textile industry trends noted by Lenzing, the company behind the TENCEL™ brand, include a recent growth trajectory in the major economies of global apparel and retail sales. The outlook for the wood-based cellulosic fiber sector is particularly strong, Heubrandner said, as the expected growth rate for viscose fibers is 3-5%, 5-10% for modal fibers and 20-20%. 30% for lyocell fibers. Heubrandner explained that “the high growth rates are attributed to the versatile properties of the fibers, increased durability and greater security of supply”.
Yet, the impact of TENCEL™ in the industry is most felt through its partnerships which result in the joint realization of a vision for a better textile industry. “At Lenzing, we believe in the power of innovation and partnership. It will not be enough for companies to work alone to tackle the climate crisis,” said Heubrandner. “We will see more collaborations across the supply chain and between the public and private sectors to address these environmental challenges.”
San Yueh Textile Co., a vertically integrated textile company based in central Taiwan, said it has been using TENCEL™ products since 1995. yarn and OE yarn, which are supplied to downstream customers who can make the most of TENCEL™ and help them produce the products they want,” the company explained.
“It is a pleasure to celebrate the brand’s 30th anniversary with TENCEL™. We are looking forward to cooperating with TENCEL™ and developing more new products in the future. Let’s move forward together towards a green and sustainable future.
And Tokyo-based TENCEL™ partner Kobayashi Planning Inc. told Fairchild Studio that early in its development, the most unique thing about TENCEL™ was its production process, other than its unusual texture. “It was very innovative not to waste a single drop of water in the cellulose manufacturing process. We found him [more beneficial than other] new fibers, but the market did not see the value at the time; there was no discussion of sustainability or the SDGs at the time. However, sustainability is so precious and appreciated these days. We believe TENCEL™ is the very first “green” fiber in the fiber market and sets the industry standard.
Its long-time partner ORTA, a Turkish denim manufacturer, praised TENCEL™’s ability to help achieve its sustainability goals. “At ORTA, we are committed to creating a better ecosystem by sharing resources, knowledge, and information, and for years we have built relationships with our suppliers for this purpose. TENCEL™ has been a great partner for us on this journey. »
“We appreciate TENCEL™’s efforts to close the loop and have full transparency and traceability, in addition to high performance, good quality, nature-based products with credible sources and circular solutions. That’s why we only have TENCEL™ as a solution partner.
Similarly, India-based Pallavaa Group, a manufacturer of sustainable fabrics, said, “At Pallavaa Group, we take sustainability very seriously. We want the whole industry [would address] sustainability more proactively. In the years to come, we really want the textile industry to move to full circularity, using only green energy. It would be fantastic for the industry [as a whole]“, adding that they want to see” the whole textile industry become carbon neutral “.
As for the continued innovation of TENCEL™, there are three key elements the brand plans to focus on. The first concerns the fibers it produces, where the focus will be on continuous innovation. “We aim to create new innovations that have never been encountered before,” Heubrandner said.
The second is new business concepts in the same vein as its TENCEL™ fibers which are truly “true zero carbon”; and the third element is its partnerships. “An example is our partnership with Södra, where we have entered a new era of circular economy with the production of high quality fibers from post-consumer waste. Heubrandner added. “Tackling textile waste through circularity is key to achieving our ambitious climate and sustainability goals. Although we also have our own initiatives such as the REFIBRA™ technology, no single company can solve the pressing problem of textile waste on its own.
“It is important for the TENCEL™ brand to develop our culture of innovation and sustainability, to define and implement investment programs and to nurture a culture of performance improvement adapted to Lenzing. As a driver of sustainable innovation in the textile and fashion industry, our vision for TENCEL™ is that we will become a true market leader in natural and sustainable textile fibers, while continuing to focus on sustainability. , resource allocation and recycling.