What if you could read a fashion label like a food label?
For digital ID, which the Fashion Taskforce developed with EON, a digital ID company, you scan a QR code on the tag or an NFC embedded in the item. This also brings you to an app page, this one detailing the materials involved and the authenticity of the product – a useful tool for the second-hand market, where the sale of counterfeit products remains a significant issue, and for the recycling, as components such as dyes and buttons are identified.
In the Provenance system, information can be accessed by clicking on a brand’s online purchase platform. âSay the shirt is organic cotton – you can click on ‘cotton’ and see the water consumption, the carbon reduction, the impact on workers,â said Jessi Baker, founder of Provenance. âYou can see where the factory is on a map. There are plans to incorporate the same information into the QR codes on the swing tags and labels.
It sounds tricky, and like reading medicine box inserts. What if you wanted to skip all of that?
You might like Nisolo’s âSustainability Factsâ label. Patrick Woodyard, CEO of the brand, said the company has spent three years and $ 500,000 developing the label, which appears in its shoeboxes and trades vitamins and minerals for the social and environmental impact of the product – or what he calls âthe people and the planetâ. ”
Appraisals are divided into 12 categories, including salaries, healthcare, materials, and packaging. Each is listed as a percentage, so if everyone in the item’s supply chain receives a living wage – as determined by the Global Living Wage Coalition – the score is 100%; if nine out of ten factories offer maternity leave or health care, this score is 90%. (There will also be a QR code on the shoe bag and accessory hang tags for customers to scan.)
You might not quite understand the metrics in each section – analyzing what a living wage is in a particular country is a bit like figuring out what trans fat is in Pop Tarts. Nisolo said his data came from 31 sources, including the Higg Index, Textile Exchange and Good on You, as well as his own research.
The label of the Everyday Chelsea Boot, one of Nisolo’s most popular styles, for example, tells you that the factories that make the boot do pretty well in terms of health care and benefits, but can improve. packaging and distribution â(plans are to reduce packaging materials by 50 percent).