Wrangler® Launches Most Sustainable Denim Yet, Made with Eco-Friendly Fibers Made from Textile Waste | Your money
GREENSBORO, NC – (BUSINESS WIRE) – Sep 20, 2021–
Wrangler®, a global icon of jeans and casual wear, today announced that it has partnered with Infinited Fiber Company to incorporate Infinna ™ – regenerated and recyclable fibers – into its global denim line for its Fall 2021 collection, the brand’s most durable denim to date. Combined with cutting-edge innovations including Indigood ™, foam dyeing technology that reduces wastewater by over 99% and an e-flow finishing process, this collection represents Wrangler’s next steps in circularity, water reduction and environmental impact reduction.
This press release features multimedia. See the full version here: https://www.businesswire.com/news/home/20210920005549/en/
Wrangler®, a global icon of jeans and casual wear, today announced that it has partnered with Infinited Fiber Company to incorporate Infinna ™ – regenerated and recyclable fibers – into its global denim line for its Fall collection. 2021, the brand’s most durable denim to date. . (Photo: Business Wire)
“Wrangler is committed to continually pushing the sustainability standards for denim,” said Dhruv Agarwal, Senior Director, Innovation, Sustainability and Product Development, Kontoor Brands. “We believe our work with Infinited Fiber Company and the introduction of Infinna ™ further raises the bar for the environmental performance of our denim products without compromising the comfort and quality consumers expect from Wrangler. The introduction of Infinna ™ is an additional fiber complement to cotton and an important step forward in the commercialization and adoption of circularity in the apparel supply chain.
The shared journey towards a circular future for textiles began for Wrangler and Infinited Fiber Company in 2015, when the commercial viability of Infinited Fiber’s technology was first assessed and Wrangler began its quest for circularity. As Infinited Fiber built its technology and business, Wrangler’s innovation team were among the first to see the potential for innovation, helping Infinited Fiber understand the industry’s technical requirements for fiber and to perform tests and preliminary trials on fabrics made with Infinna ™. The Wrangler brand’s unwavering commitment to a more circular supply chain and Infinited Fiber’s superior processing technology brought this truly unique denim fabric to life for six years.
“We are grateful to Wrangler’s innovation team for their long-term support, for being one of the first adapters of Infinna ™, and for turning our innovation into beautiful denim that will open a new level of circularity. in the textile industry, ”said Petri Alava, CEO and Co-Founder, Infinited Fiber Company.
Infinna ™ is a premium fiber with a feel similar to the soft but durable cotton of traditional denim, but is created from textile waste. This means that clothes and textiles that already exist can be recycled over and over again, preventing them from being landfilled and reducing reliance on ‘virgin’ fibers. Conventional cotton production is known for its high consumption of water and pesticides, while Infinna ™ can be produced with a fraction of the water using responsible chemistry.
Industry-leading sustainable production
Building on Wrangler’s commitment to circularity, water savings and reduced environmental impact of its garments, the Infinited Blue FW21 collection is created from fabric made from Infinna fibers and features. ™. Cowboy Indigood ™ and e-flow innovations designed to significantly reduce water, energy and chemical consumption. Indigood ™ Foam-Dye completely replaces traditional water tanks and conventional indigo dye chemical baths, reducing wastewater by over 99%. In addition, the brand has adopted e-flow technology which uses “nano-bubbles” to more efficiently distribute chemicals during the fabric finishing process, reducing the environmental impact.
The Infinited Blue collection includes iconic pieces from Cowboy Over 70 years of history – men’s western jacket (124MJ) and men’s western jeans (11MWZ). The Infinited Blue FW21 ICONS jeans and jacket are available online.
Wrangler®, part of Kontoor Brands, Inc. (NYSE: KTB), has been an icon of authentic American style around the world for over 70 years. With a rich heritage rooted in the American West, Cowboy is committed to providing unmatched quality and timeless design. Its collections for men, women and children look and feel great, inspiring those who wear them to be strong and ready for life, every day. Cowboy is available in retail stores around the world, including the brand’s flagship stores in Denver and Dallas, department stores, mass market retailers, specialty stores, Western outfitters and online. For more information visit Wrangler.com.
About the Infinite Fiber Society
Infinited Fiber Company is a fashion and textile technology group with a mission to bring joy and hope back to closets by making circularity a daily reality. Our groundbreaking innovation transforms materials rich in cellulose – think used clothing, used cardboard, and wheat or rice straw – into Infinna ™, a premium textile fiber that looks and feels soft and natural like cotton. Infinna ™ is biodegradable, does not contain microplastics and textiles made with it can be recycled again in the same process. We are based in Espoo, Finland. Learn more: https://infinitedfiber.com/.
View source version on businesswire.com:https://www.businesswire.com/news/home/20210920005549/en/
CONTACT: Morgan Lang
KEYWORD: NORTH CAROLINA EUROPE FINLAND UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: MANUFACTURING OF FASHION ENVIRONMENT TEXTILES DETAIL
Copyright Business Wire 2021.
PUB: 09/20/2021 9:00 a.m. / DISC: 09/20/2021 9:02 a.m.
Copyright Business Wire 2021.